2026 Autumn/Winter Milan Men's Fashion Week Kicks Off, Winter Olympics Inspiration and Integration of Eastern and Western Aesthetics Become Trend Core

2026/1/19 11:09:39

On January 16, 2026, the five-day 2026 Autumn/Winter Milan Men's Fashion Week kicked off, creating a trend window with 76 events. Winter Olympics elements, sustainable concepts and the integration of Eastern and Western aesthetics have become the core trends, with many brands showing new products that combine functionality and design sense. 

Coinciding with the three-week countdown to the Milan Winter Olympics, skiing and post-ski casual styles have become the mainstream source of inspiration for this fashion week. Swiss brand Bally launched the "Alps Series", creating outdoor apparel with shearling and down materials, matched with classic ice and snow prints, integrating practical functions and ice and snow aesthetics; the DSQUARED2 series opened by Canadian actor Hudson Williams, with sequined ski suits and bright down items echoing the winter sports theme, combining street rebellious atmosphere and a sense of the future. Chinese forces performed brilliantly: Li-Ning, with the theme of "THE ATHLETE IN ALL OF US", combined winter sports equipment with Eastern aesthetics and continued to use the classic Chinese red color; the designer duo Li Yushan and Zhou Jun's brand Pronounce drew inspiration from the mortise and tenon craftsmanship of the Yingxian Wooden Pagoda in Shanxi, creating slim silhouette items, integrating 1980s retro shoulder pad designs and carabiner details to achieve a harmonious integration of Eastern and Western aesthetics. In addition, the Paul Smith series recreated 14 classic season archives, reshaping the 1980s style from a modern perspective and enriching the trend layers. 

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